Oliver Twist Essay

In ‘Oliver Twist’ Bill Sykes carries fear to the novel, which adds to the anticipation and makes you need to peruse on. Bill Sykes is ruthless which you before long acknowledge when he gets a kick out of beating his pooch or sweetheart, Nancy. Numerous books of this time were loaded with such characters and Dickens, a writer and an entertainer just as an author, knew then well. The vagrant Oliver Twist escapes from the workhouse by fleeing to London. Oliver is acquainted with Fagin who trains him to be a criminal and he is then taken on a theft with Sykes, Oliver recuperates from being shot in the thievery and Nancy medical caretakers Sykes back to full wellbeing. Sykes murders Nancy, which terribly affects him, and he later slaughters himself. Bill Sykes carries the genuine dread to the novel however he is likewise very capricious. Infrequently he can appear to be very sensible and once in a while gives grace to his canine and lady friends, however by and large he keeps everybody in dread of what he will do straightaway. We see proof of this when Fagin says, â€Å"You won’t be too fierce Bill? † This announcement shows that they have no trust in him. Bill Sykes likewise has an issue with liquor, he drinks to an extreme degree to an extreme, and this presumably represents a portion of his unusual conduct. We see proof of his drinking issue when he says, â€Å"†¦ to forestall my standing reward for a 16 ounces of so†¦. † This shows he imagines that he thinks drinking is a treat and doesn't himself believe that he tends to drink too much. Bill Sykes us the prototype Victorian reprobate. To be a genuine lowlife Sykes must show no sympathy for anybody and we see that on numerous events. At the point when Nancy has breast fed him back to wellbeing, keeping awake for quite a long time caring for him, he turns on her the second he awakens. This shows he is careless for any compassion given to him. â€Å"Illness had not improved Mr Sykes’ temper, for as the young lady raised him up and drove him to a seat, he struck her †¦. † He is likewise very prepared to send Nancy out to work and perhaps benefit from what she does. From the entirety of this we can accumulate additional proof that he is dissatisfied for any assistance he got. Sykes treats his canine seriously, it gets standard kicks and is undermined continually. At one time when he was going to get away from he considers killing, â€Å"The hound, however. In the event that any portrayals of him were out, it would not be overlooked that the pooch was absent. † Sykes is a common domineering jerk who shows no regret for what he does to other people. We see proof of this when he takes Oliver on the theft with him and couldn't care less whether Oliver gets harmed. Sykes has no regard for Fagin and you can tell this by the manner in which he addresses him. You can see Fagin fears him yet Fagin likes to have the final word. On the off chance that Sykes doesn't get his own specific manner he will go to viciousness as we see with the contentions over Oliver, â€Å"†¦ taking a gander at him, and garishly passing a gun into a progressively advantageous pocket. â€Å"That’s fortunate for one of us. † This shows again Sykes is erratic and a harasser and brings increasingly strain. At the point when Bill Sykes sees Fagin, Fagin changes the tone of his voice on the double. Fagin is clearly scared of the physical quality of Sykes however Sykes is as yet careful about Fagin.

Level 3 Diploma Perioperative Support Essay Example for Free

Level 3 Diploma Perioperative Support Essay Clarify how and why individual focused qualities must impact all parts of wellbeing and social consideration work Some of the individual focused qualities that impact parts of wellbeing and social consideration are; Good correspondence How By utilizing great correspondence you can give an individual focused way to deal with care. Giving a patient/individual as data as conceivable is a method of good correspondence, educate them what you are doing before you do it and keeping in mind that you are doing it, clarify why you will do what you are doing or going to do and tell them what's in store I. . in the event that you are going to canulate them let them realize that they may feel a sharp scratch Why Giving a patient/singular steady data helps cause the patient to feel quiet as they feel increasingly associated with what is happening and have an away from of what is happening , this likewise gives the individual the information on what will occur and why. Correspondence is a key component in giving individual focused consideration Choice How By asking a patient/individual on the off chance that they might want to keep there portable amplifier in while I bring the patient down to theater I am giving them a decision whether they might want to evacuate there listening device or decide to keep it on. Why By giving patients/people decisions you are giving them a touch of control in a situation where patients can feel they have no influence over what's going on and by giving them little alternatives it can cause them to feel more in charge and give them some poise and regard. Making time How In fundamental theaters it very well may be difficult to set aside a few minutes for patients as time is for the most part of the quintessence and the requirement for keeping the performance center rundown moving rapidly and effectively is vital, however by basically conversing with your patient while you are shipping them down to theater can have a significant effect, it helps quiet the patient down, taking there mind off the activity they are going to have. By conversing with them while you are moving them you are as yet keeping to as far as possible set out before you. Why Making time for a patient/individual is presumably the most significant thing you can do in a framework where the patient may feel like there being hauled from column to post in a bustling division where nobody possesses energy for them and feel that it’s an instance of â€Å"get them in get them out† demeanor. Removing only a short ways from your calendar can have a gigantic effect to a patient as it consoles them that they are not overlooked which causes the patient to feel significant and not a weight on the framework.

Is Anatidaephobia a Real Condition

Is Anatidaephobia a Real Condition Phobias Types Print What Is Anatidaephobia? Can you really have a fear of ducks? By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on August 12, 2019 Image Source/Getty Images More in Phobias Types Causes Symptoms and Diagnosis Treatment A phobia is a form of anxiety disorder characterized by an extreme and irrational fear of a situation or object. Phobias are one of the most common types of mental disorders. According to the National Institute of Mental Health, 12.5% of all U.S. adults will experience some type of phobia at some point in their lives. One phobia that has been discussed on many websites and blogs is known as anatidaephobia. While often presented as a real phobia, anatidaephobia is actually an invented phobia and not a medically-recognized diagnosis What Is Anatidaephobia? Anatidaephobia originated from the Far Side comic by Gary Larson, who defined it as: The fear that somewhere, somehow, a duck is watching you. The definition was accompanied by a comic illustration depicting a man alone in his office, while a duck watches him from across the street. The point of the phobia (or, in this case, ‘fauxbia’) was to illustrate the point that any object can become a source of fear.   Since Larson first introduced the concept, the concept of anatidaephobia has worked its way into popular consciousness and is now often presented as a real type of phobia. A quick internet search reveals an abundance of websites either presenting the phobia as Larson originally conceived it or mislabeling it as simply “the fear of ducks.” The term anatidaephobia originates from the name for the biological family of waterfowl that includes geese and ducks (Anatidae) and the Greek word for fear (phóbos). Anatidaephobia might not be real or officially recognized, but that does not mean that a fear of ducks or geese is not possible. The fear of birds, or ornithophobia, is a very real specific phobia. In fact, the actual fear of ducks and geese would be characterized as a form of ornithophobia.   Specific phobias are classified as one of five different sub-types: animal, natural environment, blood or injury, situational, or other type. Ornithophobia is an animal type of specific phobia. Some people with this phobia might fear all kinds of birds, while others might only fear a specific type of birds such as waterfowl, birds of prey, or tropical birds. Like other animal phobias, this fear often stems from a negative encounter with the fear object, in this case, ducks or geese. Being bitten, chased, or attacked by a duck or flock of ducks while at the park, for example, might lead to later fear of this type of bird. What Is a Phobia? Symptoms When people encounter the source of their fear, they experience feelings of uncontrollable anxiety.   Common symptoms include: Rapid breathing and heartbeatShakingSweatingChillsChest painStomach upsetConfusionDizzinessNausea People may also go to great lengths to avoid the source of their fear, sometimes to the point that it interferes with daily functioning. A person might avoid certain locations or even stop leaving their home in order to prevent any encounters with the feared object. In some cases, people may also have a panic attack. During a panic attack, fear symptoms become so severe that people might feel disoriented, detached, or even as if they are dying.   Treatment and Coping With Phobias While anatidaephobia is not real, the fear of birds including ducks or geese can be serious and often debilitating. Fortunately, there are effective treatments available to help people overcome their phobia and manage their symptoms. Treatment options include: Cognitive-behavior therapy (CBT), which involves identifying the problematic thought patterns that contribute to phobic responses. Then, the individual works with the therapist to replace these unhelpful thoughts with more realistic ways of thinking. The goal is to remove the anxiety response from the fear trigger.Exposure therapy, which involves being exposed to a fear object, usually gradually and systematically, until the object no longer triggers a fear response.   Medications may also be used in conjunction with psychotherapy to help manage symptoms of anxiety. Coping Tips If you have a fear of ducks or some other type of specific phobia, there are also a number of coping strategies that you can use to make your anxiety more manageable. Practice breathing exercises. Knowing how to calm yourself down when you feel anxiety kick in is an important part of coping. Slow, deep breathing that allows your body to return to a calmer state can help.Visualize a calming scene. Think of something that helps you feel serene, whether its relaxing on a sunny beach or curling up in front of the tv.  Try distracting yourself. Go for a walk, listen to music, or focus your mind on something else that will help distract you from your fear.  Keep practicing. The more frequently you can pair your relaxation strategies with your fears, the better you will be able to fall into that relaxed state when faced with the source of your anxieties. You phobia might not go away entirely, but it will at least be easier to live with.Challenge your thoughts. When you find yourself stuck in thought patterns that contribute to fear, actively challenge those thoughts. Ask yourself if those beliefs are realistic. Try to replace those thoughts with more hel pful ones, or even focus on positive mantras to help you get through periods of anxiety. If your fear is so intense that it disrupts your daily life, if it has lasted longer than six months, and it causes significant distress, you should consider seeking treatment. How Relaxation Can Help Control Phobias A Word From Verywell Anatidaephobia might not be a real or recognized phobia, but that does not mean the fear of ducks or geese is not a serious issue. You should not ignore your symptoms if you do find yourself experiencing symptoms of some type of specific phobia. Talk to your doctor for advice on how to deal with your fear and to explore your treatment options.   You can also contact the National Alliance on Mental Illness (NAMI) helpline at 1-800-950-6264 for information, support, and referrals to mental health professionals in your area. If Birds Make You Freak Out, You Might Have Ornithophobia

LPN RN Online Program Combine Business and Nursing for Advanced Career Opportunities 2019

In 2017, the health care industry provided 13. million jobs. Registered nurses constitute the largest of all health care occupations and totaled 2. million in 2017. With the aging of the U.S. population and the expanding need for patient care, registered nurses are increasingly called upon to perform a more complex role within the health care environment. Because of their professional knowledge, some registered nurses are even moving into business positions within health care by earning a bachelors degree in nursing through an LPN RN online program. Business Opportunities in the Field of Nursing In an attempt to contain costs, hospital care is used less and less, and alternative treatment settings are used more often. Consequently, registered nurses have the opportunity to move into management positions in ambulatory care and home-based care in addition to typical acute care facilities. Registered nurses are also attending an LPN RN online program to combine business and professional knowledge in activities such as marketing, consulting, policy development, and quality assurance. An LPN RN online program can provide training to perform these business functions within managed care organizations, hospitals, and other health care businesses. .u8b2bd211192d2b80f89613e77b1271bc { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u8b2bd211192d2b80f89613e77b1271bc:active, .u8b2bd211192d2b80f89613e77b1271bc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u8b2bd211192d2b80f89613e77b1271bc { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u8b2bd211192d2b80f89613e77b1271bc .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u8b2bd211192d2b80f89613e77b1271bc .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u8b2bd211192d2b80f89613e77b1271bc:hover .postTitle { text-decoration: underline!important; } READ Find Culinary and Cooking Degree ProgramsRequired Education to Work in Business as a Registered Nurse Positions beyond the title of staff nurse typically require at least a bachelors degree in nursing along with the appropriate work experience. Registered nurses who already possess a hospital diploma or an associates degree may transfer from RN to BSN through an LPN RN online program. For example, the University of Phoenix offers an online nursing program called the Bachelor of Science in Nursing that can be completed entirely online and can train registered nurses for more advanced positions. Kaplan University also has an online nursing degree that allows students to focus in areas of interest within the field of nursing. Thanks to advanced technology, more online nursing schools are able to offer an LPN RN online program at the bachelors level. Qualities Necessary for Success in Business as a Registered Nurse Advanced positions within the field of nursing require the communication, leadership, and critical thinking skills that a bachelor of science in nursing offers. Business knowledge in the area of interest is another essential tool for success. Business skills can be acquired either on the job or through advanced education opportunities. Appropriate work experience as a registered nurse within the health care industry helps professionals gain a realistic perspective of the field before moving onto advanced positions. .u85f1f45687756deac23d8c53721d7df0 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u85f1f45687756deac23d8c53721d7df0:active, .u85f1f45687756deac23d8c53721d7df0:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u85f1f45687756deac23d8c53721d7df0 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u85f1f45687756deac23d8c53721d7df0 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u85f1f45687756deac23d8c53721d7df0 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .u85f1f45687756deac23d8c53721d7df0:hover .postTitle { text-decoration: underline!important; } READ Nonprofit Jobs Training to be a Manager of VolunteersRelated ArticlesBSN Top 5 Reasons to Earn a Bachelor of Science in NursingRN to BSN Degree Labor and Delivery Nurses Care for Women, Families, and NewbornsLPN to BSN Program Graduates Eligible to Practice as Gastroenterology NursesBachelor Degree Nursing Online Program Forensic Corrections Nurses Provide Needed Treatment to InmatesOpening Doors to a Health Care Financial Management CareerOnline Nursing Degree BSN Students Share Time Management Strategies

An American War - 976 Words

American involvement in Vietnam was largely in response to Cold War polices and Strategies. Kennedy took a much more laid back approach to Vietnam than Eisenhower did. He only wanted to support the South and not give them direct military aid by getting involved. Kennedy believed that the nations themselves should bear the burden of fighting the war and America would merely give them supplies and political support. However, the administration’s attempt to help the South largely failed because neither the South Vietnamese nor the Americans knew how to deal with guerrilla warfare. Another issue was that Diem’s support quickly declining to the point where it was just about his own family. He never trusted any popular government official in†¦show more content†¦The fighting lasted for two days and nights, with both sides reporting heavy casualties. Ultimately in the end the US won and Robert McNamara now had his strategy to win the war, numbers (We Were Soldiers, fi lm). McNamara’s strategy for the War was to have as many inflict as many causality on the North Vietnamese, which he thought would in the end lead to Ho Chi Minh surrendering because the North Vietnamese would no longer be able to fight. The body count system was the only way he knew to measure success since the ultimate US goal was to keep communist influence out of South Vietnam, and there was no clear way to measure that. With the victory of the Ia Drang Valley McNamara and President Johnson decided to increase the number of troops in Vietnam and by the end of 1965 US troops exceed 200,000 (Fog of War). The US tactics for the war, such as its manpower policy had a great impact on the American soldiers. One of the manpower policy tactics was to rotate soldiers out after a twelve month tour of duty, which made it hard to establish unit cohesion. Another issue with the manpower policy established by the US was that the war was fought by young soldiers, with the average age be twenty. With such a young age many soldiers had limitedShow MoreRelatedAmerican War And The American Civil War1551 Words   |  7 Pageswhich then caused the Southern states of America to decide to leave the American Union and create their own Southern Confederacy. This tore our nation apart. The American Civil War had begun and the very people that were once neighbors had each other’s blood on their hands. Many American lives had been lost. The American lives lost in the Civil War even exceeded the number of American lives lost during World War I and World War II. We were divided. The North wanted to reun ite with the southern statesRead MoreThe War Of The American War1209 Words   |  5 Pagesto be a capable and resilient leader of the American military forces during the war. While he lost more battles than he won, George Washington employed a winning strategy that included signal victories at the Battle of Trenton in 1776 and Yorktown in 1781 . Washington’s greatest wartime legacy was his decision to surrender his commission to Congress, affirming the principle of civilian control of the military in the new United States.The revolutionary war was a result of the conflicts between theRead MoreThe War Of The American War1121 Words   |  5 Pagesdeepest regret that the Executive found the duty of employing the war-power, in defense of the government, forced upon him.† (Harris 2007) South Carolina firing on Fort Sumter was the opening salvo of the Civil War. Both the North and South believed in their causes, and both sides thought the war would be over after a few mont hs. Both sides were wrong. Bloody battles such as, Antietam, Bull Run, and Shiloh made it clear that this war would drag on for a long time. The Union of the north was particularlyRead MoreThe War Of The American Civil War1376 Words   |  6 PagesThe American Civil War was arguably the most important war in the history of the country. The War of Independence may have allowed American to become its’ own country, but the Civil War resulted in something even more important than that, the end of slavery in the southern states. All of the issues that caused the Civil war were based around slavery, such as states’ rights that involved how slavery would be handled in each state, and trying to preserve the Union since the south seceded from the northRead MoreThe War Of The American Civil War1439 Words   |  6 PagesWhen the American Civil War began in the spring of 1861, those flocking to enlistment stations in states both north and south chiefly defined their cause as one of preservation. From Maine to Minnesota, young men joined up to preserve the Union. From Virginia to Texas, their future foes on the battlefield enlisted to preserve a social order, a social order at its core built on the institution of slavery and racial superiority . Secession had not been framed by prominent Southerners like Robert ToombsRead MoreThe War Of The American Civil War1324 Words   |  6 PagesThere were many events that led to the cause of one of America’s most devastating war, the American Civil War. The American Civil War was an unfortunate war that cost more than the lives of six hundred thousand people. Events such as the Missouri Compromise, Kansas Nebraska Act, Dred Scott Decision, and the Election of Abraham Lincoln resulted in the four yearlong battles between the Northern and Southern states due to social and economic differences on the idea of slavery. In the 19th century,Read MoreThe War Of The American Civil War1618 Words   |  7 Pages A Civil War is a battle between the same citizens in a country. The American Civil War was fought from 1861 to 1865 to determine the independence for the Confederacy or the survival of the Union. By the time Abraham Lincoln was elected president in 1861, in the mist of 34 states, the constant disagreement caused seven Southern slave states to their independence from the United States and formed the Confederate States of America. The Confederacy, generally known as the South, grew to include elevenRead MoreThe Civil War And The American War1318 Words   |  6 PagesThe question of what caused the Civil War is debatable because there are several events that may have influenced the war such as the Western Expansion, Manifest Destiny and the Mexican-American War. The war also stems from slavery, the North and South basically fought over whether or not slavery should be permitted. Another point tha t may have influenced the Civil War is the economic and social structure of the country, which also falls under slavery because the South main source of income was slaveryRead MoreThe War Of The American Civil War960 Words   |  4 Pagesslavery even if it meant war caused peace in this nation. Slavery was the vital cause of the American Civil War. The north and the south both had their differences on how to run the country. People in the North believed in unity and that slavery should not exist because â€Å"all men are created equally.† On the other hand, the South believed in continuing slavery. People tried to talk it out and come to a middle ground after both sides compromising, however that didn’t work and caused war. Ideological differencesRead MoreThe War With Mexican American War1328 Words   |  6 PagesThe war with Mexico is long remembered as an episode, and by no means is it an unimportant one. With the events that led up to its happening, from the Manif est Destiny to the disputes on territory, it has severely marked the United States. American historians regard the Mexican-American war as â€Å"the foulest blot on our national honor†. (sfmuseum.org) Unethical actions were taken gain Mexican territory. Polk and his hunger for land drove him to find some devious way to fight a war with Mexico. His

Wendy Citrarasa Free Essays

string(139) " 1 vision of WENDY’S To continuously grow stakeholder value by leveraging the strengths of our vibrant, independent restaurant brands 1\." PT. WENDY CITRARASA Alexandre Richard Arief Putratama Said Ryandiaz ACCOUNTING – 4 [pic] Campus BSD – City Bumi Serpong Damai – 15321 Island of Java – Indonesia June 2011 ACKNOWLEDGEMENTS First of all, we would like to thank God Almighty for His blessing during the process from the start until the end of the interview at PT. Wendy Citrarasa. We will write a custom essay sample on Wendy Citrarasa or any similar topic only for you Order Now Our group would also like to thank PT. Wendy Citrarasa, who managed to spare us some time for the interview and provide resources in order to finish the project. Especially to Mr. Ipeng Widjojo, the owner of Wendy’s for this opportunity. The knowledge came from this project has been a great opportunity on a real business example on a corporate marketing. Author also thank to Mr. Bernadus Agus Finardi (Swiss German University Marketing lecturer) for his assitance towards the project. In the end, we would like to apologize if there is any unintentional mistakes. It is our deepest expectation that this project paper may broaden up the knowledge of the readers and we appreciate any feedbacks. Thank you. BSD City, 2011 abstract PT. WENDY CITRARASA his paper are a compilation of what the student had learn during in class session with Mr. Bernardus Agus Finardi, and the interview with Mr. Ipeng Widjojo as the Head of PT. Wendy Citrarasa. The purpose of this paper is to make student able to understand more about marketing theory, and the marketing behind PT. Wendy Citrarasa. The interview was held on 26th may 2011 by Mr. Ipeng Widjojo himself. This project is e xpected to be submitted on 10th june 2011. The group are expected to anlyze the real case in indonesia from the perspective of Customer Driven Marketing Strategy. The extends of the topic includes some chapter in the Principle of Marketing book which are Company General Overview, Marketing Environment and Analysis, Marketing Strategy, Marketing Mix, Customer Driven Marketing Strategy, New-Products Development, Pricing Products: Understanding and Caputring Customer Value, and Advertising Public Relations. a. Background 1. TOPIC’S BACKGROUND Fast food refers to food that can be prepared and served quickly. Fast food restaurants usually have a walk up counter or drive-thru window where you order and pick up your food. There is a lot of international fast food restaurants in Indonesia such as Mcdonalds, KFC, Burger King, and many more. Wendy’s Old Fashioned Hamburgers (simply known as Wendy’s) is an international fast food restaurant founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, United States. The company decided to move its headquarters to Dublin, Ohio, on January 29, 2006. As of March 2010, Wendy’s was the world’s third largest hamburger fast food chain with approximately 6,650 locations, following McDonald’s 31,000+ locations and Burger King’s 12,000+ locations. On April 24, 2008, the company announced a merger with Triarc, the parent company of Arby’s. Despite the new ownership, Wendy’s headquarters remained in Dublin. Previously, Wendy’s had rejected more than two buyout offers from Triarc Companies Inc. Following the merger, Triarc became known as Wendy’s/Arby’s Group, a publicly traded company. (RUPSLB), which was held on August 10, 2010. PT Wendy Citrarasa is the firm that covers all the Wendy’s franchise in Indonesia. Currently, it is owned by Ipeng Widjojo, who had studied in the Boston University back in the early 1990s 2. Interview Purpose The purpose of the interview is to make student understand about marketing in reality and to make student learn about the process in the company. Added on, it will give student experience which be useful for student’s future. 3. methodology This report is a combination from what the writer has learned from university and during the interview period with Mr. Ipeng Widjojo 1. 4 Theory review According to some reliable references, Marketing is â€Å"the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing is a product or service selling related overall activities. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is used to identi fy the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable. Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. 1. 5 company general overview Wendy’s/Arby’s Group, Inc. is the nation’s third largest quick service restaurant company and is comprised of the Wendy’s and Arby’s brands, two companies distinguished by traditions of quality food and service. The company, with approximately $12 billion in system-wide sales, owns or franchises over 10,000 restaurants. Approximately 77% of Wendy’s restaurants are franchised, the majority of which are located in North America. Wendy’s and its affiliates employ more than 46,000 people in its global operations. In fiscal year 2006, the firm had $2. 469 billion (USD) in total sales. While Wendy’s sets standards for exterior store appearance, food quality and menu, individual owners have control over hours of operations, interior decor, pricing and staff uniforms and wages. Wendy’s arrived in Indonesia back in 1992. In 1997, Wendy’s Indonesia franchise was bought by PT Sirat. Back in year 2006, PT Wendy Citrarasa bought the franchise from PT Sirat. Currently, it has 26 outlets, which covers some major cities in Indonesia such as Jakarta, Bandung, Jogjakarta, and Surabaya. [pic] Wendy’s current logo [pic][pic] 1. 5. 1 vision of WENDY’S To continuously grow stakeholder value by leveraging the strengths of our vibrant, independent restaurant brands 1. 5. 2 mission of wendy’s People Maintain aligned, people-driven culture and values. ?Attract, retain, and develop top talent. ?Offer performance-driven compensation and rewards. Brands Support independent, relevant, and healthy brands focused on sales growth and profitability. Select and support excellent brand leadership (CEO, President, CMO, etc. ). Profitability Set metrics for performance in sales and profits (EBITDA). ?Maintain a lean and efficient support organization. Growth Provide strategies and resources for growth initiatives (new units, remodels, day part expansion, other new platforms, international expansion, refranchising, etc. ).? Seek acquisitions of other brands and opportunities for growth. Value Establish metrics for creating shareholder value. Provide attractive franchisee ROI/value and competitive business models. Demonstrate community-minded citizenship, and giving back by sharing the wealth. 1. 5. 3 WENDY’S CORE VALUE Integrity We pledge honesty, integrity and ethical behavior in everything we do. Accountability We hold ourselves and our teams accountable to deliver positive results. Respect We treat people the way we would like to be treated. Responsibility We believe in giving back to improve the quality of life in our communities. Innovation We strive to become better every day, both personally and in the services and products we produce. Teamwork We are willing to put the team and the team’s needs before our own needs. Opportunity We believe in creating opportunity for our people to reach their full potential. B. Marketing Environment Analysis 1. Microeconomics – The company Talking about interrelated groups such as top management, finance, research development (RD), purchasing, operations, and accounting, Wendy’s Restaurant have the internal environment as follow : [pic] From above, we can see that Wendy’s restaurant has five departments, which are marketing, operational, bussiness development, supply chain, and finance. Esspecially for the marketing department, they work closely with other departments in making decision in marketing strategies, and all of the interrelated departments have an impact on the marketing department’s plan and action. They work to achieve goals which is customer value and satisfaction. Supplier Talking about the supplier of Wendy’s Restaurant, it will be closely to the material of the foods drinks and others properties. Generally, 20% of food materials is still imported. For the basic material of the recipe, like cheese, seasoning (chili, tomato), etc, it is imported from the international supplier. The reason is due to the taste of those imported material is different from the local material, and if Wendy’s use the local material, it causes the different original recipe of Wendy’s menu. Similarly, Wendy’s also imported beef from the international supplier, and the reason is same, which is the different taste. While, they use local supplier for the chicken. Marketing Intermediaries They have no marketing intermediaries because they only sale their product by their own store. Customer The customer of Wendy’s is consumer market which consist of individual and household that buy foods and drinks for personal consumption. Competitor They said that the competitor of Wendy’s is all the fast food restaurant such as McDonalds, AW, Burger King, etc. They claim that they have the superiority in some menu like burger, baked potatoes compare to their competitor. Public General public which is Wendy’s need to be concern about general pabric attitude toward its product and activities because the public image of the Wendy’s will affect its buying. 2. Macroevironment Demographic Environment Based on survey, Wendy’s menu can attract all gender, but for the age they said that old people prefer some less oil menu like baked potato, salad and soup while the younger people prefer the menu like burger, fried chicken, and french fries. Economic Environment Talking about economic condition of their consumer especially in Indonesia Wendy’s has segmentation to reach middle up class. Natural Environment Is natural resources that are needed as inputs by Wendy’s such as meat, vegetables, and seasoning food material. Technological Environment Is a forces that create new technologies, creating new product and market oportunities. As a fast food restaurant, Wendy’s has use some technology that supported its operating process. For example: when customer order the food, the waitress directly tell to the other part of kitchen using mic which relates him to the staff in the kitchen. So, kitchen staff can make the food order faster. Political Environment Is laws, government agencies, and pressure groups that influence and limit various organization and individuals in a given society. Especially in Indonesia, the laws that closely related to the food business is about â€Å"Halal†. So, in implementing their business, Wendy’s sale the halal product to attract their customer in Indonesia. Cultural environment Is made up institution and other forces that affect society’s basic values, perseption, preferences, and behaviour. Wendy’s as a branch of West culture restaurant has been sucsessful bringing its own culture to Indonesia. We can see that condition from many Indonesian people like the western food including Wendy’s restaurant. Generally the influence of microenvironment and macroenvironment for the company is about how Wendy’s restaurant can research, plan, and implement their marketing strategy by considering both of the environment in order to achieve customer value and satisfaction. While, the obstacle of microenvironment and macro environment for Wendy’s restaurant is: (Competitor Wendy’s must compete to many fast food restaurant in Indonesia. Such as McDonald, KFC, Burger King, CFC, AW, etc which has their own specialty. So, Wendy’s has to improve their quality and promotion to achieve customer value and satisfaction. (Political Wendy’s has to face many rules and laws in Indonesia which can limit the freedom to make the creativity of their own menu. C. Marketing Mix Chapter 3 Marketing Environment The microenvironment in Wendy’s will help Wendy’s to build relationship with customers. Because all of the streams of company’s environment will connect with the marketing team. The company’s has all interrelated groups of people. The company has suppliers from Indonesia and foreign countries. They still need the US for the burgers because the taste of beef is very elastic in accordance of geographical side. These suppliers are very different in behavior, needs, interests, and everything. The marketing intermediaries help to promote, sell, and distribute its products to final buyers. They include resellers, physical distribution firms, marketing service agencies, and financial intermediaries. In Wendy’s they only have physical distribution firms marketing service agencies, and financial intermediaries. Marketing service agencies is fully controlled and walk solely with other division. And also banks is in company’s important role. The customers hold a very important role in the life of the company. The company will surely give the customers best service, quality and everything that counts into account to make the customers loyal to the company. Mr. Widjojo says that quality that is the one thing that attracts customers. The competitors of Wendy’s are the other fast food companies like Kentucky Fried Chicken, AW, McDonald’s, and other domestic food channels like Hoka-Hoka Bento, and so on. Chapter 4 Wendy’s have its own marketing information system to support the daily operations of Wendy’s. Because of the many division Wendy’s have, they need its own marketing information system to help the. Information system will create better information for the marketing team and in the end, the marketers will have better target, and win the goal of company’s challenge. Wendy’s keep daily sales and transfer the data to the headquarters. So they can budget and give approximation for the stocks of food in the store. So, internal database is very crucial in the company’s aim to have better service. In other words, Wendy’s does market research on the design, collection, analysis, and reporting of data in marketing to improve the effectiveness of selling. When Wendy’s wants to launch a new product, they always start it with doing market research and take information from customers. Usually Wendy’s does survey research. And take sample from it, which is their customer. After that the information is given to the market researchers. And make something out of the research. Chapter 5 Consumer Markets and Consumer Buyer Behavior The customer’s cultural factors aren’t applied in Wendy’s. Because everybody’s with middle – middle-upper economic power will buy their product. Do not affect about occupation, gender, age, lifestyles, personality, everybody is willing to buy Wendy’s because Wendy’s is very for everybody. Wendy’s does not take segmented markets for limited buyer, for example, bacons, pork, and something like that. And that helps the market to feel that it’s for everybody. There’s no limitation of buyers. Chapter 7 Customer Driven Marketing Strategy Wendy’s market segmentation is for middle – middle-upper segment. And people will buy if they have the power of buying. And for big middle-up families that want to gather around. Wendy’s position itself in the market different than the other fast food competitors like Kentucky Fried Chicken, McDonald’s, AW, etc. quality is their pinpoint of marketing. Most middle-upper consumers are smart buyers. They can choose what’s good and not. So, Wendy’s does not want to deceive the customers by reducing the quality. So, Wendy’s set the customers as their exemplary. Value that Wendy’s given to customers are value in a way. People does not think about the â€Å"a little bit pricey† price, because consumers believe that the price is okay with the quality they give to them. Chapter 8 Branding Strategy The brand is well-known in the world and it has been in Indonesia since 1980s. And every part of the world is held by one franchisee. So it is not so difficult to market the product. But every part of country has its unique product by geographical side. Chapter 10 Pricing Products: Pricing Strategies The price set by Wendy’s Citra Rasa is based on research, and the value they give in the service, food and everything else they put into their food. Factors to consider when setting prices were very vast. There is value based pricing; good value pricing and value added pricing. Value based pricing uses buyers’ perception of value, not the sellers’ cost as the key to pricing. Value-based pricing means that the marketer cannot design / make a product and marketing program and set the price. Price is considered along with other marketing mix variables before the marketing program is set. [pic] Good value pricing offers the right combination and quality and good service at a fair price. For example, Burger King offers value meal for less than the total of the selected food. In other words, good value pricing give the consumers more quality for the same price or more quality for even less. Value added pricing is a way to build pricing power, to escape the price competition and to justify higher prices and margins without losing market share. It’s better not to cut prices to challenge competitors, but to give value added services and then, support higher prices. Even nowadays it is not always about price, but to keep customers loyal by giving them service that others do not give to them So, in this company’s case, all of the above strategies is used by Wendy’s Citra Rasa. They give customers what they want, and give them service and quality customers do not get anywhere else. Mr. Ipeng said that in Wendy’s everything is different than the other restaurant in Indonesia. â€Å"It is all about timing. † everything was timed and very precise. The timing is the quality Wendy’s give into service to customers. It promises the customer what is the goodness and healthiness of the food they eat. Also, Wendy’s marketing team uses a strategy they called, Customer Testing Profile. This strategy is used to give random customers a free sample of new product to test. They compiled customer’s opinion and give report to the headquarters. And the headquarters give commands to other division, say, operational division, and then, the decision is taken whether the new product should be launched or not. All the sales daily report is given to the headquarters. In that case, they can decide when to raise the price. Wendy’s can raise the price by monthly sales journal, and check which are the bestseller products in every stores. When they know it, usually they raise the price Rp 1000 – Rp 5000. Chapter 15 Advertising Public Relation Wendy’s Citrarasa has its own marketing and advertising division. This division controls all the design, public relations, and everything that is connected to communicating to customers. The main advertising objective is to make people interested in the product they create. Strategies Wendy’s have applied to their advertising method is †¢ The advertising strategy that they have done up to now is always below the line. They haven’t ever tried above the line (TV ads). Unlike any other fast food rivals, that have tried above the line and getting mediocre response, Wendy’s always does below the line but it has gain some serious markets in it. Routine type of adverts that they have applied to their stores is for example, when people come to their store, the waiter / cashier always ask and give customers recommendation of new products so they can try their new products. And Wendy’s store manager tried to ask the customers’ feedback by asking how good is the food today, etc. †¢ Promotional, they applied some me thod in running their business also, for example, free upsize for drinks and French fries for buying the new mushroom cheese burger. It is promotional because it is only for a limited time, and soon the promotion terminated. In the ads problem, Wendy’s has never encountered any problem. The downside is, sometimes the advertising is so good until the stock of food they run is empty. And they cannot serve customers no more. It happens when new products has been launched. D. Marketing Strategies 1. Managing Marketing Information to Gain Customer Inside Before implementing their marketing strategies / information to customer, Wendy’s do the research of what their customers like, especialy in Western menu. Then they also compare their menu to the competitor, so what the competitor sale will be considered by Wendy’s. Wendy’s also implement their marketing research by looking for the problem that appears (among their stores, their customers, their suppliers, their own managements, and other things) that can hamper their operation. Information system is very important for Wendy’s which can provide the actual data happened. For examples: the complete data of sales which consist of what product sold, kind of product sold, highest sales among 26 stores. One of terminology that Wendy’s has is â€Å"If you fail to plan, you plan to fail†. That terminology always remember by their company before doing marketing research. That words means that the marketing strategy and plan are the main basic for implementing the marketing action because if Company’s makes a mistake in doing the marketing planing, it will make the bad effects of marketing action which cause the failure. For detail the ways that Wendy’s do marketing research as follow: – Defining the problem and research objectives Marketing research projects might have one of 3 types of objectives which are : to gather preliminary information that will help defines problems and suggest hypoteses (exploratory research); to better describe marketing problems, situation, or markets, such as the market potential for a product or demographic and attitudes of consumers (descriptive research); to test hypotesis about cause-and-effect relationship (causal research) – Developing the research plan Research objectives must be translated into spesific information needs. The research plan should be presented in written proposal. A written proposal is especially important when the research project is large and complex or when an outside firm carries it out. The proposal should cover the management problem addresed and the research objective, the information to be obtain, and the way the result will help management decision making. The proposal also should include research cost. – Gathering secondary data Secondary data is information that already exist somewhere, having been collected for another purpose. For example: Wendy’s use the data of population demographic in Indonesia. – Primary data collection Primary data is information collected for spesific purpose at hand. Some research approach of primary data collection are observational research, ethnographic research, survey research, experimental research. Wendy’s use survey research which is gathering primary data by asking people question about their knowledge, attitudes, preferences, and buying behavior. – Implementing the research plan The researcher puts the marketing research plan into action. This involve collecting, processing, and analysing the information. Researcher should watch closely to make sure that the plan is implemented correctly. Researcher must also process and analysis the collected data to isolate important information and findings. – Interpreting and reporting the finding Researcher must interpret the findings, draw conclusion, and report them to management. Researcher should present important findings that are useful in the major decision faced by management. Managers and researcher must work together closely when interpreting research result, and both must share responsibility for the research process and resulting decision, 2. Consumer Markets and Consumer Buyer Behaviour. The kinds of characteristic that affecting consumer behaviour is: – Age Younge people prefer menu like burger, fried chicken, french fries, and softdrink while the older customer prefer some food which has less oil like salad, baked potatoes and soup. It is because the age influence the physical and health condition of people. So, older people prefer some food that can bring the healthiness for them. But, whatever the product is both of them are prioritizing the quality. – Economic The consumer market of Wendy’s is middle up class because comparing to the other Indonesia food restaurant the price of Wendy’s restaurant is higher than them. The motives of the buyer that affect the willingness to buy the Wendy’s product is physicological needs which is hunger and thirst. Especially the drive or motive of customer to fulfill physical need through Wendy’s is a quality offered and the kind of the menu that the competitor don’t have it. The process going before customer going to buy Wendy’s product is: – Need recognition Is the first state of the buyer decision process, in which the consumer recognizes a problem or need, in this case hunger and thirst. – Information search Is the stages of a buyer decision process in which the consumer is arrowsedto search for more information; the consumer may simply have heightened attention or may go into active i nformation search. In this case the consumer of Wendy’s have decide to find the food and drink which can satisfy them from hunger and thirsst, so they will pay more attention to the advertising of restaurant through website, brochure, and also the location of restaurant. – Evaluation of alternatives Is the stages of buyer decision process in which the consumer use information to evaluate alternatives brand in the choise sets. Consumer swill face some choise of restaurant that can fulfill their needs, generally they will evaluate the kind of western food or Indonesian food or other kind food. And then after they choose Western food, they will evaluate again some brands of the similar food which is the competitors of Wendys such as McDonald, KFC, AW, Burger King, CFC, etc. – Purchase decision Is the buyer decision about which brand to purchase. Generally, the consumer purchase decision will be to buy the most preffered brand, but 2 factors can come between the purchase intention and purchase decision. The first action is the attitude of others. In this case if the customer’s friends think that he should buy the special menu at Wendy’s then the chances of his buying at other restaurant are reduce. The second factor is unexpected situational factor. The consumer may form a purchase intention based on factor such expected income, expected price, and expected program benefit. In this case if the consumer friend promote or tell him that there are discunt at Wendy’s then he will have the intention to buy Wendy’s product. – Postpurchase Behaviour Is the stages of the buyer decision process in which the consumer takes further action after purchase base on their satisfaction or disatisfaction. The answer lies in the relationship between the consumer expectation and the product percieved performance. If the products fall short of expectation, the consumer is dissapointed; if it meets expectation the consumer is satisfied; if it axceeds expectation, the consumer is delighted. The management of Wendy’s says that almost consumer of Wendy’s will be satisfied even more delighted because they guarantee that Wendy’s give the best quality to their consumer. So, they’re sure that their customer will satisfied and doing the repeat consumption. 3. Customer-Driven Marketing Strategy – Market segmentation Dividing a market into smaller groups with distinc needs, characteristic, or behaviour who might require separate products or marketing mix. a. Demographic The demographic segmentation consist of gender (male and female), age (range of ages), etc. b. Geographic Tha geographic segmentation consist of America, Africa, Europe, Asia and Australia. – Market targeting Now Wendy’s must evaluate the various segment and decides how many and which segment it can serve best. . Demographic Wendy’s has a segmentation of universal gender (male and female), all ages. b. Geographic Wendy’s restaurant covers the America, Europe and Asia region. – Differentiation and positioning Product position is the way the product is defined by consumers on important attribute, the places the products occupies in consumers minds relatives to competing product. Wendy’s has the position of their product in quality and has various menu which common competitor did not have. Such as baked potato. 4. Product, services, and branding strategy. – Product The product that offer by Wendy’s is consumer product which is product bought by final consumer for personal consumption. The type of consumer product is convinience product that the customer usually buys frequently, immediately, and with a minimum of comparison and buying effort. In this case the product is fast food which often placed in many location to make customer Wendy’s readly available when customer needs them. – Branding Brand equity is the positive differencial that knowing the brand name has on customer’s respond to the product or service. Wendy’s Indonesia is a franchise of international Wendy’s so the the brand name just follow the original brand. The choose of the brand name â€Å"Wendy’s† base on the reason of simple word (only using one word) to make the customer remember the brand easily. E. Role as an Accountant to help Wendy’s Accounting division in wendy’s is under finance division. Wendy’s finacnce division is straight under mr. Ipeng’s supervision. The directed division creates the division to be one of the high leveled side of company. They collaborate with all division to create budgets and all of the financial matters of the company. Not only in sales probelms but also in company’s staff welfare. All the company’s incentives, fee, and wages is hed by this important division The finance and accounting will help the marketing to plan the budget and give the funding to the respective division that needs it. All the funding are checked and revised by the accounting and finance division. All flow of monetary streams are going in one way, It’s finance division In order to create good environment for the company to run its business, the company must have all the resources needed to create it. Accountants must have the authority to give consents to other division. So there is no fraud or collusion around the company. Accounting division must have everything that happens in the company for all Inventory, slips, checks, everything that goes into the action important to the company. Accountants must have the authority to take all proves and bank slips in order to have lower control risk as well as to lower inherent risks. Every loans, borrowings, charity in and out to the company always have to report it to finance and accounting division. It is needed to have credibility to run the company. F. Summary Recommendation Wendy’s has been one of the biggest fast food restaurants all over the world. It arrived in Jakarta back in 1992 and PT Sirat bought it in 1997. PT Wendy Citrarasa took over Wendy’s Indonesia in 2006. Wendy’s restaurant has five departments, which are marketing, operational, bussiness development, supply chain, and finance. Esspecially for the marketing department, they work closely with other departments in making decision in marketing strategies, and all of the interrelated departments have an impact on the marketing department’s plan and action. G. References www. wikipedia. com www. wendys. com Kotler, Philip, Gary Armstrong. 2009. Principles of Marketing. 12th Edition. ———————– Wendy’s Pacific Place, Jakarta Wendy’s Braga, Bandung Marketing Director Finance Director Owner Supply Chain Director Operational Director Bussiness Development Director Marketing Comm. Manager Graphic Designer District Manager Store Manager 1 Store Manager 2 Store Manager 3 Store Manager 26 Project Manager Architec Purchasing Manager Logistic Manager Finance Accountancy How to cite Wendy Citrarasa, Papers

Child of the Americas free essay sample

How do you interpret the line Europe lives in me, but I have no home there (1 . 17)? I interpreted that this line meant that the speaker had been exposed to European culture and adapted some of the European customs into their own personal culture. Through out the poem the speaker describe her heritage and the cultures she identifies as, and I believe that Europe lives in me, but I have no home there simply means she is creating memories and experiences that takes place in Europe but she as never truly lived there or been there long enough to call it home.How does the speaker describe herself? Throughout Child of the Americas the speaker describes herself as many different nationalities. She uses the metaphors l am not African, Africa is in me Spanish Is In my flesh.. . am not European, Europe lives In me To show us that because she identifies herself as American she can also be seen as all these different nationalities because America is a country in which many different cultures have settled down ND started to fuse together Into original lifestyles. We will write a custom essay sample on Child of the Americas or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page What Is the tone of the poem? Is the speaker defiant, hopeful, angry, confused, ambivalent, proud? Cite specific words and phrases to support your response I believe that the tone of Child of the Americas Is both ambivalent, and proud. The speaker develops these tones through her details. We can determine that her tone Is ambivalent because of the way she describes herself. She describes herself as a Jumble of different cultures and nationalities. l am a U. S. Puerco Rican Jew L am Caribbean, Island grown Africa Is In me.Total Is In me Europe lives In me From this we can tell that she Is not specifically Identifying herself as a single culture which shows us that she has mixed feelings about her heritage. We can determine that her other tone Is proud, from the details In her last stanza. She describes herself as new History made me. She also says that l was born at the crossroads and I am whole. From these lines we can determine that she was not ashamed of her nullity. We an tell that she Is proud of her mixed-up heritage. Child of the Americas By Random]ironical nationalities. She uses the metaphors l am not African, Africa is in me Spanish is in my flesh am not European, Europe lives in me. .. To show us that because she and started to fuse together into original lifestyles. What is the tone of the poem? Is the speaker defiant, hopeful, angry, confused, I believe that the tone of Child of the Americas is both ambivalent, and proud. The speaker develops these tones through her details.We can determine that her tone is jumble of different cultures and nationalities. l am a U. S. Puerco Rican Jew am Caribbean, Island grown Africa is in me . Titan is in me Europe lives in me From this we can tell that she is not specifically identifying herself as a single culture which other tone is proud, from the details in her last stanza. She describes herself as new From these lines we can determine that she was not ashamed of her iniquity. We can tell that she is proud of her mixed-up heritage.